SEO Specialist
We are looking for an SEO Specialist to manage all search engine optimization and marketing activities for our own website and clients' projects.
A Search Engine Optimization (SEO) Specialist checks, analyzes, and adjusts a website to make it more search engine friendly, and the website then ranks higher in search results on major search engines like Google and Bing.
An SEO Specialist optimizes a website’s pages to ensure appropriate search results and a great user experience, increasing website traffic, lead volume, and brand exposure. In other words, an SEO Specialist is no different than any other digital marketing or traditional marketing professional in that their ultimate goal is to increase sales for the firm for which they work.
We are looking for an SEO Specialist to manage all search engine optimization and marketing activities for our own website and clients’ projects.
You will work closely with SEO Content Writer and SEO Content Planner and be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, especially Google.
Responsibilities for SEO Specialist
- Develop optimization strategies that increase the company's website and clients' websites search engine results rankings
- Research SEO keywords to use throughout the company's website and clients' websites and any other marketing materials
- Set measurable goals that demonstrate improvement in SEO efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Work closely with SEO Content Writer and SEO Content Planner to plan and create SEO strategies together and ensure whether the strategies work
- Update content and website links for maximum optimization and search engine rankings
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- If needed, occasionally change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Determine measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics with SEO tools such as Google Analytics and Google Search Console to understand SEO strategy performance
Qualifications Needed for SEO Specialist
- 1 - 3 years of hands-on experiences in successfully developing and executing SEO campaigns
- Possessing past working experiences at any digital agencies is a plus
- Understanding of search engine algorithms and ranking methods
- Hands-on experience with SEO industry tools, such as Google Analytics, Google Search Console, Ahrefs, SEMRush, etc
- Knowledge of keyword research and data mining tools
- Identify powerful keywords to drive the most valuable traffic
- Comfortable analyzing high volumes of data on a daily basis
- Conducting Competitor Analysis: Analyze keywords and SEO techniques used by competitors.
- Familiarity with WordPress and its SEO-related plugins
- Basic knowledge of HTML and PHP
- Experience with other aspects of marketing, such as user growth and promotion, is a plus
- Up-to-date with the latest trends and best practices in SEO
Think this job is suitable for you? Don't hesitate to apply.
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